In my role as Creative Director for the Sly NFT launch, I had the honor of spearheading the creation of the brand from inception. Collaborating closely with the visionary team at Sly, we crafted a compelling brand identity that resonated with our audience. From designing captivating assets to overseeing project management and developing marketing materials, every aspect was meticulously executed to cultivate a supportive community backing. It was a humbling experience to witness the enthusiasm and passion of the community grow as we worked together to bring Sly's vision to life through creativity and dedication.